Campaign Microsites

We create creative campaign websites that help our clients connect with their customers.

PUMA

PUMA needed to connect better with Generation Z. For the PUMA HEROES project, we created a microsite that helped discover and introduce young artists and designers to the world.

These artists then collaborated with Ben Cristovao to create unique works, and their presentation helped them launch their careers.

Since the client was extremely satisfied with the campaign results, a second season followed. It was based on a similar concept but differed in focus and the style of selected creators.

We worked on both seasons with colleagues from Story TLRS and VNV Productions.

Grohe

Grohe is Europe's largest manufacturer of sanitary technology and bathroom equipment. They produce products that conserve water and spread awareness through their campaigns.

For Grohe, we created three websites focused on our water footprint and the water cycle in nature.

Voda.ltd highlights the limited water resources on our planet, shows the average Czech water consumption, and introduces products for saving water at home.

In the following years, we developed two additional websites under the Voda.ltd project.

Czech Water Print summarizes the amount of water needed for everyday activities, from brushing teeth to washing a car. The website offers more economical alternatives, and at the end, everyone can measure their water footprint using the Water calculator.

Visitors to the Journey of Water website can virtually experience the entire natural water cycle, a water treatment plant, or a wastewater treatment plant. They will learn where drinking water in Czech homes comes from and interesting statistics about its consumption.

Acquired knowledge can then be tested in a short quiz, which we developed along with the water calculator with another of our sister companies, Make it Run.

Both campaigns, managed by Story TLRS, reached a total of 2 million people on social media. 77% of microsite visitors completed the quiz, and over 20,000 of them left their contact information.

Kendamil

For Kendamil, a traditional British manufacturer of infant formula, we developed the Opravdové rodičovství website.

In the first phase, we launched a photo contest for the limited spring edition of Kendamil. We provided a list of activities for inspiration. A total of 1,142 participants entered, and the campaign by Story TLRS reached over 600,000 people.

In the second part of the campaign, we searched for and found the faces of True Parenthood. From 202 applicants, we introduced 5 families on the microsite. Through their stories, we, along with Kendamil, showed that everyone – regardless of age, sexual orientation, or gender – has the right to be a good parent.

Read more in the case study by Story TLRS.

Wienerberger

The Austrian company Wienerberger is the world's largest producer of fired clay bricks and roof tiles.

To introduce Porotherm bricks to the Czech market, the client had us develop the Proper Bricks website. It summarizes the main benefits of the product in 7 sections, presents ecological reasons for its use, and debunks associated myths.

We worked on the campaign together with Topic PR.

„Wienerberger collaborated with Semibold on the development of the web project www.PoradneCihly.cz for the Porotherm brick brand. Their systematic and flexible approach allowed for the gradual creation of this microsite, where we discussed options and fine-tuned it to be visually attractive, well-structured, and functional. We look forward to further development of the site and thank them for their professional and quality work.“

Pavlína Jandová

Brand Manager Porotherm

Budweiser Budvar

In the projects Together from Budvar and Flying Brewer, we are developing websites for Budweiser Budvar to introduce current limited editions of special beers to the public.

Read more about this collaboration on the Webflow for Budweiser Budvar page.